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Big name in deodorant - NYT The Crossword Clue

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Across

  • ARRID is a classic deodorant brand known for ads about dryness and odor protection.

  • This clue quotes a memorable pitch line: “can cut a slice of bread so thin you can almost see through it!” That’s a throwback to ads for the GINSUKNIFE, an iconic product from the late-night infomercial era. This entry is more than nostalgic, it’s also one of the puzzle’s theme entries, with a rebus in the fourth square containing SU, aligning with the Star Wars Day gimmick. Solvers had to slice through both the wordplay and the rebus layers here, making it a fun mix of pop culture and thematic ingenuity.

  • Play on “book reviews”—here, books as in accounting. IRS AUDITS examine financial “books.” This entry features a rebus square in position four, containing “AU”—tying into the puzzle’s Star Wars Day theme.

  • This is a playfully risqué clue: “Companion who might take your breath away?” At first glance, it sounds romantic. But “take your breath” tips you off, it’s literal. A BLOWUPDOLL needs to be inflated, taking your breath in the process. It’s also an intentionally tongue-in-cheek answer, common in late-week puzzles. The key trick? This is a theme entry, and the fourth letter is a rebus square containing WU, part of the puzzle’s Star Wars-inspired rebus set. This answer blends wordplay, theme, and humor in one clever, slightly naughty package.

  • “Famous Leonardo da Vinci drawing…” refers to the VITRUVIANMAN, showing ideal human proportions. Its fourth square hides RU, continuing the puzzle’s Star Wars-themed rebus pattern, elevating Renaissance art with a playful galactic twist.

  • KUDZU is an aggressive vine introduced from Japan that overtakes landscapes in the American South.

  • 'Alphanumeric component' is a technical clue looking for a basic element of character sets—DIGIT. Alphanumeric means letters and numbers, so we're being asked for the numeric half. DIGIT fits perfectly, referring to a single number like 1, 2, or 9.

Down

  • DELLA Reese was a celebrated singer and actress, known for her gospel and jazz work.

  • WURLITZER is famed for its theater organs and jukeboxes. It's not a themer but hidden rebus WU supports the 87-Across themer.

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Solving today’s NYT The Crossword Puzzle and stuck on the 5-letter answer to the Big name in deodorant clue? Don’t worry—Lady Puzzle Pro is here to help! Whether you need the answer right away, want to reveal it letter by letter, or just can’t figure out a tricky clue, we’ve got you. You can even solve the whole Crossword puzzle of the day right here!

Big name in deodorant Answer Explained

The answer is ARRID.

“Big name in deodorant” points to a well-known personal care brand, and ARRID fits the bill. It’s been on shelves for decades, often advertising its “maximum strength” formula to fight perspiration. While many might think of newer brands, this clue leans on ARRID's name recognition. No rebus trick here, but it's a clean fit in the grid, a straightforward clue giving us a break amid the more intricate theme-related entries.

Now that you've cracked the 18A Big name in deodorant clue, you're one step closer to completing today’s Mini Puzzle! If you're still stuck on other clues, don't worry—we've got you covered. Explore more NYT Crossword answers right here, or check out our tools for solving the NYT The Mini, Connections, or Strands.

Today’s NYT The Crossword Highlights

This Sunday’s puzzle, Force Play by Brandon Koppy, celebrates Star Wars Day with a layered and inventive twist. The revealer MAYTHEFOURTHBEWITHYOU hints not just at the date but at the grid's hidden trick: eight theme entries each contain a rebus in the fourth letter position. But there’s more—those rebus squares spell out a sequence tied to the STAR WARS universe: S-U, T-U, A-U, R-U, W-U, A-U, R-U, S-U. It's an extra level of craft that connects the mechanics of solving with the puzzle's tribute theme. Smart construction, engaging clues, and subtle wordplay make this a standout Sunday puzzle.

Here’s what caught our attention today:

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